Smart Campaigns are one of the most commonly used Brokerkit features, as it helps save a ton of time through automation.
The Variables feature in Brokerkit Smart Campaigns uses merge tags to add data from the lead or agent record into a smart campaign's email or text step. This allows mass customization of campaign messages to include things such as first names in the messages to make them seem more personal.
You can start to create a new campaign by clicking on Campaigns > Compose Campaign and then start building your campaign.
Short conversation messages that look like someone just sent them vs. looking automated tend to have higher response rates, and this feature enables you to make your messages seem more personal.
Here’s a list of variables that you can use:
| Field Name | Variable Name |
| Lead First Name | { { firstName } } |
| Lead Last Name | { { lastName } } |
| Lead Full Name | { { fullName } } |
| Lead Company | { { company } } |
| Agent's Volume | { { Volume } } |
| Referrer First | { { referrerFirst } } |
| Referrer Last | { { referrerLast } } |
| Referrer Full Name | { { referrerName } } |
| Sender First Name | { { senderFirst } } |
| Sender Last Name | { { senderLast } } |
| Sender Full Name | { { senderFull } } |
| Sender Company | { { senderCompany } } |
| Sender Landing Page | { { LandingPage } } |
| Sender Phone Number | { { senderPhone } } |
| Sender Email Signature | { { senderEmailSignature } } |