Configuring your production labels

Using production labels to categorize your agents by production in recruiting and retention automatically

Production Labels categorize your recruiting leads and agents by LTM (Last Twelve Months) sales production. You can segment your list by production labels to send customized messages that are most relevant to this segment. Segmenting your data and sending customized messages is essential, as this will significantly increase your response rates to your outreach messaging and increase the effectiveness of your recruiting efforts as you will be focused on qualified leads.

Below is a summary of the production label names used for Standard and Keller Williams Brokerkit accounts:

You will go to Account Settings>Production Values and enter the Mega and Super parameters relevant to your market. Note that this differs primarily based on the difference in home prices across regions and other factors, such as whether you focus on luxury properties.

The Mid/Half Cap value will be automatically set to half of the Super/Cap value, and the Low/Quarter Cap value will automatically be set to 1/4 of the Super/Cap value. If a Production value is smaller than the Low/Quarter Cap, then the New label will be used.

When you upload a list of leads or agents, these production label values will be automatically set or updated based on the thresholds set. You can manually enter each record and update its value in the lead/agent profile.

We allow you to determine these thresholds to tailor them to your market and the ideal agent profiles you seek. 

To update these thresholds, you'll want to access your Account Settings using the dropdown menu at the top right corner of your screen where you see your name. From Account Settings, select the Production Values tab, and you can adjust as necessary from there.

After you make changes to production values and hit the Update Production Values button, your account will be mass-updated, applying the new production value label thresholds to all existing records in recruiting and retention.

Note to ensure you always work off of current production values and labels:

• If you utilize our Relitix Integration, these values will update as necessary whenever the data is updated in Brokerkit.
• You can also import regular (e.g., quarterly) data updates via file imports from an agent production data source such as  BrokerMetrics, Marketview Broker, or REDatum in Canada. The current agent production and production labels will be refreshed when you import the update.