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How to Improve Email Deliverability and Avoid Spam Filters

Improving Email Deliverability

Summary: This article provides key steps to enhance your email deliverability and reduce the chances of your emails being marked as spam.

Key Steps to Improve Email Deliverability

  1. Set Up and Verify Your Sending Domain

    • Ensure your sending domain is properly configured with DKIM and SPF records.
    • Implement DMARC if you send over 5,000 emails per day. This is crucial for establishing trust with email providers.

  2. Segment Your Email Lists

    • Avoid sending large, generic email blasts. Instead, create smaller, targeted campaigns tailored to specific groups. This increases engagement and reduces spam complaints.

  3. Optimize Your Email Content

    • Use text-based, conversational messages that are concise (ideally under 50 words).
    • Limit the use of HTML and the number of links in your emails to avoid triggering spam filters.
    • Personalize your subject lines and the body of your emails to make them more engaging.
    • Utilize tools like Mail-Tester to check your content for spam characteristics before sending.

  4. Monitor Engagement and Suppression Lists

    • Regularly track metrics such as open rates, click rates, and spam reports. This data can help you identify issues with your email campaigns.
    • Maintain a clean email list by checking for invalid email addresses and removing or correcting them. Contacts with invalid addresses can be found under the label “Email Bounces.”

Conclusion

By following these steps, you can significantly improve your email deliverability and ensure that your messages reach your intended audience. Regular monitoring and optimization of your email practices will help maintain a healthy sender reputation and enhance engagement with your campaigns.