Handling unsubscribe replies to outbound texts
Brokerkit strives to build an industry-leading communication platform using media such as SMS/MMS texts while helping you comply with all industry regulations. It makes available supported opt-out and opt-in keywords, which are both in accordance with industry standards.
How to Opt-Out
For cases when text recipients want to stop receiving Brokerkit text messages, replying with the stop keywords will add their phone number to a suppression list for the Brokerkit user phone number, preventing the contact from receiving new messages from the Brokerkit phone number they're responding to.
That means if recipients wish to cancel or stop receiving any text communication coming in, they only need to respond by typing any of the following universal stop keywords: STOP, END, CANCEL, UNSUBSCRIBE, and QUIT.
After the recipient replies with a stop word, an automated response will be generated to acknowledge and complete the process. The response will read as follows: "You have successfully been unsubscribed. You will not receive any more messages from this number. Reply START to resubscribe."
How to Opt-In after an Opt-Out
If the recipient wishes to receive messages again from Brokerkit once they have opted out, they can respond with the start words: START, YES, and UNSTOP. Responding this way will remove them from the SMS text suppression list for opt-outs for that Brokerkit user phone number.
How to Tell if Someone Opted-Out
You can determine this from each text's delivery status, which is detailed here.
Things to note about texting opt-outs:
- The opt-out will only apply to the Brokerkit phone number on which they replied with the stop word. Each user in a Brokerkit account has a different phone number, and the opt-out will not apply to the other user phone numbers in the account.
- If a user releases their phone number and gets a new one, the opt-outs will not be tied to the new phone number since the suppression list is tied to the old phone number.
- If a contact in recruiting or retention opts out of texts, they can still receive emails. Email unsubscribes are independent and are described here.
- Contacts can still be subscribed to campaigns, but any campaign steps to send texts will be suppressed after an opt-out. You can see the suppression of the text in the status message at the bottom right of the text in the contact activity timeline. Email and task steps will still execute properly in the campaign.