Facebook can be a powerful source for acquiring new agent recruiting leads! Rather than having to manually add these new leads into your team's Brokerkit database, there are two ways to automate lead capture and follow-up in Brokerkit
Pointing Ads at your Landing Pages for Lead Capture (More Simple Option)
Steps to do this:
- Point the CTA (Call To Action) button in the Facebook ad directly to your Brokerkit landing page.
- When the prospect submits, it will create a new lead which will show in your Today>New Leads queue, and you will also get an email notification.
- Be sure to configure your landing page first so the ad copy aligns with the landing page copy, so you are clearly guiding the prospect through your ad funnel, and the messaging is consistent.
- Pro Tip: Create videos to use in your Facebook Ad (part 1) and then a follow-up video (part 2) for your landing page to increase conversion rates.
- Sending videos by email is quick and easy in Brokerkit
- See our help article here for more details.
- Follow the steps here to set conversion tracking with your Facebook Pixel.
- Be sure to create a smart campaign to automate your follow-up with your leads
- Create a source-based campaign trigger to trigger your follow-up campaign automatically on landing page submissions.
Using Zapier with Facebook Lead Ads for Lead Capture (More Complex Option)
Steps to do this:
- Create your Facebook lead ads.
- Create a Zapier account and configure a Zap (details here) to push those leads into your Brokerkit account.
- Be sure to set the source as Facebook (details here) so you filter on them later.
- When the prospect submits, it will create a new lead which will show in your Today>New Leads queue, and you will also get an email notification.
- Be sure to create a smart campaign to automate your follow-up with your leads
- Create a source-based campaign trigger to trigger your follow-up campaign automatically on new leads with the source Facebook